Your Social Media Marketing Blueprint

In today’s business world every small business should be implementing social media marketing into their marketing strategy. But if your like most small business owners you either don’t have the time it takes to make your strategy effective or you just aren’t sure where to even start.  So today I wanted to give you my time tested blueprint for your social media marketing to start getting the results you need asap!

My 10 Step Social Media Marketing Blueprint

1. Start your strategy by taking a look at your overall web presence including your website, blog, and social media pages.  Make sure your brand is consistent throughout all of your online destinations and representing you in a professional and appropriate way. Your goal should be that whenever someone visits any of your online pages they will connect with your brand and understand what you are all about.  Consistency in representing your brand is key.
2. Set up your social media presence on the big 3 …Facebook, Twitter, and LinkedIn and customize the pages to represent your brand (and match your current website branding) in a professional and inviting way.  *Also remember to claim your brand names on all 3 sites.
3. Conduct an audit of how much traffic you are currently receiving to each site or social media page, where that traffic is coming from, and what your customer conversion rate is.  This is a good starting point so you can track your results once you start implementing your social media campaigns.  You won’t know what’s working if you don’t keep track of your efforts and results. (Using google analytics and FB Insights are two good ways to start your tracking)
4. Decide who is going to be in charge of your daily social media efforts …you, an employee, a social media management company? Establish your goals for your social media campaign …more traffic, better customer service, better customer relations, more brand exposure, etc…
5. Analyze who your target is for your social media engagement.  What type of people do you want to connect with on FB, Twitter, and LinkedIn.  Potential customers, Industry leaders, current customers, all of the above.  Where can you connect with them …where are they hanging out and how can you communicate and connect with them best? Make a list so you can refer back to it.
6. Create a “targeted content list of resources” you can pull from to use to share helpful information in your social media posts.  This can include blog post ideas for your blog, other industry leaders blogs that you can share helpful resources from, news sites in your industry…. this will give you continual ideas for daily posts that will be interesting to your targeted following.
7. Start to build your targeted community.  Set a daily time frame to focus on building your community of Fans, Followers, and Connections everyday (consistent effort on this task is how you will start to build a large following…even small efforts each day towards it will start to make a difference, or you can also hire someone to do this task for you).  Using a site likeTwellow.com can be a helpful way to find people related to your industry to try to connect with.
8. Engage, Communicate, and Build relationships on a daily basis.  This is the key to making your social media efforts effective.  Start by Retweeting other people’s posts that you think will be helpful or interesting to your followers.  Comment on other industry related posts.  Strike up a conversation using the @ sign to start building those relationships.  Be helpful when someone has a question that you are knowledgeable in.  (Using a tool like Hootesuite can be helpful in monitoring your daily interaction on all of your sites in one central place)
9. Provide top notch content for your Fans and Followers.  Including helpful blog posts and or articles you have written is a great way to present yourself as an expert in your field.  Remember “Content is King” when it comes to having a good presence online … and that is true for all of your social media posts too.  Quality is always the key! (Use your posts to drive traffic to your business, offer, and products in a helpful way by giving great content for free and building that relationship first!)
10. Analyze your results and make adjustments as needed.

This blueprint can be used by any type of business to get their social media strategy going in the right direction.  Make sure to remember that Social Media is not meant to be a sales pitch, it is not an instant money machine, you have to take the time to build relationships and connections and then your business will grow from there!

To Your Success!

Kate Wilber

The Marketing Momma

Need help with your social media marketing management? 

We can help … click here to find out more!

Kate Wilber is the founder and CEO of The Marketing Momma.  She helps small business owners bring their brand online in an effective and affordable way. Specializing in WordPress Website Design and Social Media Marketing she thrives in working with other small business owners to bring their dream alive online using the top industry strategies for ultimate success!  She has been working online full time since 2008 Read More

Excellent Practical Advice for Newbies

Five Best Practices for Effective and Efficient Social Messaging

Posted on Dec 5, 2012

Engaging in dialogue with your brand’s community of customers, fans, and prospects is what social media marketing is all about. The best way to create and foster lasting conversations is with effective messaging. You’re already spending time thinking about how to source, edit, create, and publish compelling content for your social media messages, but have you thought about how to make your messaging activities more efficient in general? Luckily, there are tools that are designed to make your life easier by streamlining the way messages are collected, routed, and published across the social networks your brand is communicating to. We’ve put together five tips for how you can effectively create, optimize, and manage your brand’s social media messages to fans and followers by using a platform tool like Wildfire’s Messages.

1. Create filters to accurately route messages that need certain priority
Want to get urgent messages to the right person as quickly as possible, or make sure that a user posting about a competitor is surfaced to the right resource immediately? Use Messages to filter content coming from users. Messages offers robust filtering on Facebook and – coming in Q1 – Google+ and Twitter. You can create as many keyword filters as you want, with the option to auto-flag, auto-route and auto-delete messages and tweets by filter.

Example: Setting up a filter for the words “where do I find” or “pricing” would immediately surface this post from a fan to our Facebook wall, and be automatically routed to a designated customer service person.

2. Send messages to the right groups of users every time with targeting presets
If you’re repeatedly running a special promotion or extending an offer to a cluster of regions, it can take a lot of time to hand-select each region from the list of cities and states whenever its time to post about the offer.

Using a tool like Messages, you can create preset message distribution lists on Facebook by attributes such as location, language, age, gender, relationship status and “interested in.” This way you can target your messages to the exact groups you want to reach, instead of thinking about each message as a long list of regions, languages, genders, or relationship statuses.

Example: An internet travel company could easily target its highly engaged “Married California Males” group for a special message announcing a limited time discount on aRomantic Weekend Getaway in Tahoe.

 3. Take your messages with you

Want to keep an active archive of all of your brand’s messaging activity without having to manually dig through your Timeline and tweet stream and waiting for them to load? If you’ve ever needed to track down a specific message your brand sent or received, you know it can be a tedious process without having an archival tool. You can use Wildfire Messages’ CSV Export tool to create a searchable file and track down messages by keyword, user, date, message type, link and content.

Example: If your B2B brand is trying to retroactively figure out how many times its social profiles were used to message about “white papers,” trying to manually find these mentions in the Timeline or tweet stream is nearly impossible. In an archived spreadsheet, however, it’s as simple as a “find” command.

4. Get down to details by organizing your messages
Tracking hundreds of social messages and posts can be overwhelming. Using Messages, you can categorize, label, and organize posts and messages across Facebook, Twitter and Google+. Search for a particular label (i.e. “follow up”), then take action on any of the messages that appear in the list with that label (just as you do with other messages in the Messages tool).

Example: Your beverage brand gets a variety of messages from consumers, typically falling into these thematic buckets:

• I love these beverages
• Where can I buy these in my region
• When is the next flavor being released
• Feedback about the purchase experience

Using Messages, you can set up labels for each broad theme so that sets of users can be addressed properly, and by the right resource on your team.

5. Manage messaging to your Google+ audience from the same place where you manage Facebook and Twitter
Create, schedule and comment on posts, reply to or delete comments, +1 comments or posts, and upload links, photos, albums or videos all via the Messages tool.

Example: Make your marketing initiatives go further by using the same creative assets in different messages across each major social network. When the women of Wildfire wanted to demonstrate their support for Men’s Health Awareness Month by donning furry mustaches on the last day of “Movember,” we made sure to spread the endearing photo far and wide by scheduling it across every major social network on which we communicate with fans.

One of the most consistent ways your brand creates dialogue opportunities with its communities is through messaging. This post contained five tips for ways to get more efficient and strategic with your brand’s messaging activities— which will you implement first? Happy Messaging!

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Practical Common Sense Advice For Newbies

There are a lots of Myths and Misconceptions about internet business. My purpose here is about Shattering The Myths About Making Money Online.

I really believe that we're all able to achieving more.

Mathematicians and also Statisticians now have even place a quantity into it:

Three Percent.

3 % of people - so some people argue - fulfill their particular ability.

Three percent! That's all! Nevertheless - let us remember three percent of the nations' human population are actually 198 million folks.

Do you want to be one of these 198 million?

Woody Allen stated it right "... the world is run by people who show up. When you talk to any successful person, they all say that in life, there are either results or excuses." Successes or standard excuses. I enjoy that statement. Well done Mr. Allen.

Which one are you going to select?

You'll be pleased to realize I'm not gonna hammer you with regards to the mindset of gross sales in this article, or provide you with each and every modern theory pertaining to making use of your own personal energy...

Notwithstanding you will find something I truly do want you to consider and absorb.

It has been verified time after time after time upon time, that the way we look at our

life is essentially a measure of our own expectations. This really is dependent on just what we've been taught we're worthy of owning and are able of having.

These types of impacts are typically inspired simply by outside influences - for instance family, upbringing, and community.

And just how do you really look at the business of making bucks on the internet?

Tell the truth and Shattering The Myths About Making Money Online

Do you feel that it will be accomplished, however it may difficult? Or privately deep down inside do you think it cannot really work for you?

If you chose the latter - firstly congratulations on being truthful on your own.

But also - without a doubt obviously and plainly - generating income on line is something that the regular "Jonny" is capable of doing. But the initial step - is developing the appropriate mindset.

Are you littered with mental poison? The 'can'ts' - the ' buts'? If that's the case, it is crucial that you trim those ideas off every time they begin.

Whatever you decide to think about consistently, you are likely to create. If you are always learning how tough your primary goal is, you won't do it.

You will need to realize its - at the very least - doable.

And that's the purpose of this article.

Usually there are some fallacies that go around from time to time which I plan to eliminate.

So I'll be Shattering The Myths About Making Money Online

MYTH number 1:

It's Impossible for the Average Person to Earn Money on the Internet

This quite simply is incorrect.

Indeed it usually takes quite some time and tenacity and stamina - nonetheless it is quite possible.

We are going to be Shattering The Myths About Making Money Online

MYTH number two:

I Don't Understand Anything Pertaining to Laptops

Do you know what? Nor did 99% men and women at the time they started.

I most certainly didn't. Do you think that anyone generating income on line are technical prodigies?

Allow me to explain to you that a lot of people who are generating income online -from all walks of life involving just about all abilities and of every age group. And almost all these people did - was TOOK MASSIVE ACTION - despite their doubt (a part of the 198,000,000 club - bear in mind?)

We are Shattering The Myths About Making Money Online

MYTH number three:

I Haven't Got the Time.

This could be amongst the most common defense I picked up. However let's just think about it for just a few minutes.

The single thing that people all over have in common tends to be that all of us have twenty four hours within our day.

Exactly what sets the more thriving aside from the others - is how aggressive and successful they really are in control of their time.

Don't have enough time? Work through lunch break - do one hour at nighttime. When I began in this industry, many nights I remained up nearly the whole night for a couple of months - to study and learn the necessities.

In fact I'd like to talk just a little more concerning 'time'.

My pet peeve - is wasting time. Primarily because I have done enough of that years ago.

If we make use with our time - this will give us a great advantage - for scarcely one out of a thousand individuals at any time, put her or his time to anywhere in the vicinity of it's top ability. Doing this - will be true to ourselves - taking charge and accepting responsibility.

Managing time and Shattering The Myths About Making Money Online

MYTH Number four:

I Don't Understand Where do I Start

All right - I'll present you with the following. Undoubtedly the toughest part of this business is Not the actual activity of producing dollars - Rather, it's learning how to START earning cash. In other words - being aware of what to do.

Are you aware what is the most commonly encountered query I get asked? - 'I'd want to do it but - how should I get started?' There's easily, way too much material to choose from. You actually could possibly devote eternally 'learning' and perpetually be in a state of 'about-to-start'.

My purpose is helping first-timers and beginners start in this business. Most persons fall at this 1st stage - because due to the level of data (and mis-understanding) on the market - they simply have no clue where to start first.

Have the right mindset in Shattering The Myths About Making Money Online.

The biggest misconception about creating money on the web is that it is hard to get started.

It really is a fallacy.

I am surprised by the number of folks who like to over confuse this industry.

It really doesn't need to be that way.

Did you know you can create a website in just a couple of hours. And a website which will take a couple of hours to build can make you money for years to come.

That is Shattering The Myths About Making Money Online.

It's full time you succeed.

There is lots of legitimate bucks to be made on-line.

And you obviously contain a consuming white eagerness to understand how to be part of this.

Passion is not enough however. A lot of people possess this passion. No - you will need to backup your zeal with a good quality a growing number of men and women fail on - which happens to be Taking BIG Action.

The goal of this article is to seriously push you into the accurate way of thinking to be relaxed to take massive action - so you're able to springboard out of scanning this to delving fearlessly directly into the enjoyable arena of earning cash online.

Adopting the appropriate attitude will make all the difference towards your being successful in the business of getting funds on the web.

Taking action in Shattering The Myths About Making Money Online

What should you do now?

You should:

* Envision Your Prosperity

* Get Indifferent To Anxiety

* Compose An Action Plan and Take Massive Action.

So many people are wonderful starters, however, very lousy finishers. Look at what amount of individuals start a novel, never to finish it, the volume of fitness center sign ups at the start of the year, the huge amount of individuals who surrender on a task soon after just a week or two.

This is actually the 97% of people we've been talking about. In spite of the anxieties that without a doubt you will have - echoes volumes relating to your personality and speaks (even when you don't feel it all the time) that you simply may very well be one of the three percent.

So don't cease now! Most people do not even get this far! Many people are 'say-ers' - you've confirmed yourself to be described as a 'do-er'.

Now it's time to accomplish it, employing your new mindset.

And you're able to commence Right This Moment!

Just how? You will discover just what to do next - a STEP-BY-STEP basics critical help guide for really commencing generating massive income online.

I hope that this report has stimulated the beast within you, and began you considering that 'YES' - I am going to take steps to further improve my credit condition.

The very fact that you have read to this point, states that you have the capacity to make your unique money.

All you have to accomplish right now is move forward and be one of the 3% by doing something about this.

It's an interesting idea in relation to life, if you do not accept anything except the very best - the best is pretty often what you'll receive.

Shattering The Myths About Making Money Online and live your dream.

My name is Adrian Brown telling you that life is all about choices, and the choices you make today you will have to live with tomorrow. Here is a bada$$ opportunity to start make money online from the comfort of your own home.

Anyone can make money online, but you have to delete the myths and misconceptions about online business. You must have the correct attitude and Shatter The Myths About Making Money Online: http://www.makemoneywithadrian.com

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